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Amazon Keyword Research: Tips and Tools for Every Seller

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Think back to the last time you opened Amazon and searched for a quick purchase. Maybe you were running low on cat food and needed a new order shipped immediately, or perhaps you realized you were missing a tool in the middle of a DIY project.

No matter what brings you to this popular shopping website, you are guided to the products you need by algorithms and keywords that run the show from behind the scenes.

That prompts any seller to ask the same question: how do you increase visibility on Amazon? The short answer – Amazon keyword research. But how do you do keyword research on Amazon? How do you see the number of searches for Amazon keywords? And when you figure out the right ones, how do you add keywords to Amazon?

We put together a list of tips on how to use search tools and free resources to build your online presence on one of the largest retail platforms in the world.

Recommended: Keyword Research Services done for you

What is a keyword on Amazon?

Good point – it will probably help if you understand what a keyword even does before you start to research them. When you type “cat toys” into the search bar, there is a reason a giant dog bone does not pop up onto the screen – that reason is keywords.

Amazon may be an online store, but it operates similarly to a search engine. It relies on keywords to produce the most relevant search results and uses an algorithm to bump popular products higher up.

Since Amazon keywords can determine whether or not your product appears in certain search results, an effective keyword research tool can change the path of your Amazon sales.

Which tools are used for keyword research in Amazon?

There are a variety of keyword tool options available, with some offering free services and others requiring a paid subscription. Some popular tools include Sonar, AMZ Scout, and Ahrefs. Each of these websites has the same purpose: deliver the keywords that generate the highest number of clicks related to your product.

How do you add keywords to Amazon?

You put in all that work – picking your keyword tool, sifting through the best keywords for your Amazon product, and picking the ones that will best increase your search volume – now how do you make sure your product comes up in Amazon’s A9 algorithm when a customer enters a search query?

First, you should include the primary keywords early in your product title. You can choose to fill your product title with additional keywords, but the most important ones should always be listed early in the title.

As a shopper scrolls through the search engine, they are unlikely to read much further than four or five words per product title. You can use more keywords in the product details on your product page. This is a great opportunity to use the rest of your relevant keywords that could not fit into the product title.

How do you add backend keywords on Amazon?

Beyond including keywords in your product title and product details, Amazon backend keywords can bring even more traffic to your product page without stuffing your title or details with more words.

Backend keywords are also known as hidden keywords, as they do not appear in the product title or details but still play a role in producing search volume for specific products.

Time to crush some keywords

Whether this is your first time conducting Amazon keyword research or you have been selling Amazon products for years, we hope this guide will help to push you into another level of success.

When in doubt, remember two important tips – Amazon operates much like a search engine, and you should always think from the perspective of a consumer. What keywords would draw you to a product title? Which would you want to see appear in the product details? Find the right keyword research tool for you, and bring those customers running to your (virtual) store windows.

Gonzalo Suárez
Gonzalo Suárez
Co-founder and COO @ Key Content
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