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When is the best time to post on Twitter?

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Like it or not, social media has become a driving force in the world of marketing and business. A single tweet from influential figures has the power to completely alter the economy, politics, and everywhere in between.

While this is a powerful tool if used correctly, you do not want to be tweeting into nothingness – only reaching bots and a handful of real users. So when is the best time to post on Twitter? Is there a template or weekly calendar that you can follow like a schedule?

We put together a list of tips to make sure your tweets reach a large audience and grab their undivided attention.

Which days of the week are best for posting?

Despite the fact that people tend to be busier on weekdays, social media traffic is also higher. People want a distraction from the hustle and bustle of their everyday lives, and they often turn to their phones.

The best days of the week for posting are Tuesday, Wednesday, Thursday, and Friday. Out of all these weekdays, the best is Wednesday.

Based on analytics, Twitter users are more likely to engage with Tweets posted on these days, which is a key component in generating a loyal following. You may want to stay offline on the weekends, though – the worst day for posting on Twitter is Saturday.

What time of the day is best for posting?

You should keep the target audience for your tweets in mind when selecting the time of day for posting.

If you are specifically targeting an audience that lives in a certain time zone, be sure to post for that region.

  • On Wednesday (remember – the best day of the week for posting), the best times to post are between 9:00 a.m. and 3:00 p.m.
  • On Tuesday and Thursday, the best time of day to post is between 9:00 a.m. and 11:00 a.m.
  • On Friday, the best time for posting is between 7:00 a.m. and 9:00 a.m.

These times typically generate more engagement, but if you notice alternate times bring in a lot of likes, retweets, or comments, consider adapting your schedule.

Why does the day and time of my post matter?

Think about the audience you are hoping to connect with – are they waking up early to check their social media before tackling a busy day? Do they roll out of bed around noon and sip coffee while they scroll through the feed?

Depending on when you post, your tweets could easily be buried in the mountain of content that is available on Twitter every day. By determining the target audience for your tweets and posting according to their habits, you are likely to generate more engagement and generate a larger following.

If you are posting across multiple time zones, consider posting at the previously mentioned times for a variety of regions.

Depending on which generates a better response, you can choose to continue posting or alter your posting schedule.

No matter what, remember the most important aspect of Twitter – users. Fit your posts according to their schedule.

Cristian González
Cristian González
Marketing @ Key Content.
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