Why and How to Do Brand Reputation Management

In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.

A Guide to Local SEO

Local SEO is increasingly important, and essential for improving your organic traffic and rankings. In fact, according to the experts at HubSpot, 89% of internet users search for a local business at least once a week. Why? Because people need convenience. They want to visit a store or restaurant that’s close by. And if you’re a local business, then it’s these people – and only these people – whose attention you want to attract.

E-commerce SEO: A Checklist of Best Practices

So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.

How to Identify and Appeal to Your Target Audience and Develop an Effective Content Marketing Strategy for Travel

The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.

The definitive email marketing guide: is it possible to learn this power?

Yes, Padawan. It is possible. You want to learn how to do email marketing? We’ve got some of the goods right here. As you’re probably aware, the best email marketing campaigns are still a big part of content marketing strategies for many kinds of organizations out there – from big enterprises to smaller startups. And the reason is quite simple: email marketing campaigns are truly cost-effective and provide a big return on investment.

Ultimate Content Marketing Guide

If you’re actually reading this, we think you already know what kinds of benefits a solid content marketing plan can bring to a business or brand, but it helps to remember: boosting your brand awareness? Building trust and credibility with your users? Reaching new audiences – and converting them into customers down the road? Or how about some good old spikes in numbers, such as rankings, backlinks, social followers… and conversions?

How To Improve SEO Rankings

Search engine optimisation (SEO) is the most effective method of enhancing a website’s visibility and increasing its traffic. The success of any SEO campaign relies on a number of different factors including text content, video content, organic link building and the design and structure of your website.