Like it or not, social media has become a driving force in the world of marketing and business. A single tweet from influential figures has the power to completely alter the economy, politics, and everywhere in between.
In the early days of the internet, it was constantly referred to as the “world wide web.” After several decades of growth and expansion, it is hard to argue against this name.
As podcasts grow in popularity, so does their presence on search engines. Since Google began including podcasts in search results back in 2019, the race to control podcast SEO (search engine optimization) has been fast and furious.
When the terms copyediting, proofreading and editing are used in writing, they are often perceived to be synonyms for one another. However, there are subtle differences that distinguish between these three types of services.
In the wide world of social media, Reddit might be the most unique of all. Redditors (yes, that is really what they are called) do not take kindly to spammers or promoters, so you will need to tread lightly and know what you are doing to ensure your posting does not backfire.
Podcasts are quickly becoming one of the most popular methods of connecting with consumers and building a following, whether you are selling a product or a mindset.
How many times have you been browsing through Pinterest, looked up at the clock, and realized you have been on the computer for three hours? This platform is stuffed full of interesting content, inspiring ideas, and creative projects.
Think back to the last time you opened Amazon and searched for a quick purchase. Maybe you were running low on cat food and needed a new order shipped immediately, or perhaps you realized you were missing a tool in the middle of a DIY project.
In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.
Brand development strategies can sound daunting to many people, but the truth is that every strong brand in the world has developed an excellent strategy.
Local SEO is increasingly important, and essential for improving your organic traffic and rankings. In fact, according to the experts at HubSpot, 89% of internet users search for a local business at least once a week. Why? Because people need convenience. They want to visit a store or restaurant that’s close by. And if you’re a local business, then it’s these people – and only these people – whose attention you want to attract.
If you want to keep your website ranking high, improve your traffic, and generate more sales/user engagement, one of the most important things you can do is learn how to do an SEO audit.
Duplicate content is perhaps the biggest fear of any content marketer worth their salt.
So, you want to learn how to improve your Instagram SEO? It’s a question asked by pretty much anyone with an Instagram account.
Our checklist of helpful tips will teach you all the tricks and tools you need to come out on top in the YouTube search rankings.
Knowing where to start with SEO can be tricky, particularly if you don’t happen to be an expert.
When it comes to successful SEO, one key ingredient is SEO reporting tools.
Link-building strategies are an essential part of SEO. You’ve probably heard them mentioned countless times – but what are they, and is link building truly effective? The answer is yes, but only if you go about it in the right way.
So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.
When it comes to social media, engagement is everything. We know you know that, and you’re probably here because you want to find out how to boost yours.
It’s the question asked by every budding influencer and increasing numbers of businesses: when is the best time to post on Instagram? And it would be great, wouldn’t it, if there was a simple answer to that question.
SEO. Love it or hate it, everyone’s got to do it. (If you want to succeed in the realm of online marketing, that is.)
Ah, SEO. Everyone has to do it (if they want their content to rank, that is), but somehow everyone seems a bit, well, afraid of it too. But stop – you don’t need to be! Our SEO best practices are straightforward tips that will help you get more organic traffic without sweating it.
Ever wondered about the buyer persona? That mysterious figure drifting through the land of content marketing? If you have, you probably aren’t alone.
The customer journey map is an integral part of the business toolkit when it comes to understanding the hearts and minds of your customers.
Three words on everyone’s mind right now: content marketing strategy. It’s known you can’t succeed in business without one, and it’s essential to make sure yours is up to date and relevant all the time.
As you might know, SEO is not a fast process, but after working for more than a decade on SEO for some of the biggest websites in Spain, I can assure you that there are plenty of quick wins you can use to leverage traffic.
The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.
Yes, Padawan. It is possible. You want to learn how to do email marketing? We’ve got some of the goods right here. As you’re probably aware, the best email marketing campaigns are still a big part of content marketing strategies for many kinds of organizations out there – from big enterprises to smaller startups. And the reason is quite simple: email marketing campaigns are truly cost-effective and provide a big return on investment.
If you’re actually reading this, we think you already know what kinds of benefits a solid content marketing plan can bring to a business or brand, but it helps to remember: boosting your brand awareness? Building trust and credibility with your users? Reaching new audiences – and converting them into customers down the road? Or how about some good old spikes in numbers, such as rankings, backlinks, social followers… and conversions?
We’re going to start this article by saying that social media is one of the most important realms of communication nowadays – if not the most important.
It’s an uphill battle: every business is trying hard to increase its presence, attract new audiences and convert them into customers. At least they should be doing that, anyway.
Search engine optimisation (SEO) is the most effective method of enhancing a website’s visibility and increasing its traffic. The success of any SEO campaign relies on a number of different factors including text content, video content, organic link building and the design and structure of your website.
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