Be honest – when was the last time you actually enjoyed reading a product description? In a situation where you were actively looking for a product online, that is. Did you engage with it? Did it really provide you with valuable information? Did you find it creative, or did it just feel like you were reading a boring product manual, like so many we come across these days?
What’s the first thing every content marketer should ask before starting a new project? How about this one right here: why should anyone care? And maybe right after: is it compelling enough, interesting enough, informative enough?
A press release (or a news release, as it is also called) might sound like something from a past long gone. Old? Yes, we can agree with that – but still very much relevant. Are press releases still necessary today? Yes, very much so.
We’ve all heard at some point that “content is king”. That’s the truth – but only when it’s found by an audience. Otherwise, it might as well be a king without a throne. Epic metaphors aside, you may have the best content in the world, but if nobody reads it, sees it or interacts with it, what’s the point?
It’s an uphill battle: every business is trying hard to increase its presence, attract new audiences and convert them into customers. At least they should be doing that, anyway.
