Legal Copywriting Services
Authority that counts
Article 1: Defining the scope of legal writing services
A lawyer is not a legal content writer. Fact. The reason is plain and simple – most legal professionals are so busy winning cases and securing fees that they don’t have time for additional writing.
Legal copywriting, however, is essential to the business. From white papers and case reports to marketing brochures, website copy, blogs and articles, words are expected from lawyers – and of nothing but the highest quality.
To keep you focused on what really matters, legal writing services work closely with your brand and objectives to deliver an entire raft of solid, reliable content.
Accuracy and authority are key, as is knowing how to speak to clients. You understand all too well that law isn’t a game – and so does a legal content writer.
Calling the legal content writer
- Keep it simple
- Make it fresh
- Maintain the authority
- Know your subject
- Capture new developments
- Accuracy is key
- Focus on clients
- Track your performance
- Listen to search engines
In the dock: a close look at the legal content writer
First, the background
Law is an incredibly complex field – we don’t need to tell you that. That’s why a legal copywriter is worlds apart from a general copywriter.
Nothing screams amateur (and therefore danger) more than legal content that doesn’t know what it’s talking about. The vast majority of legal copywriters will be qualified professionals with an extensive background in the law.
Cross-examines the facts
All the background in the world won’t help if your legal content writer doesn’t have a nose for facts. Even if it’s marketing copy, it needs to be 100% factual.
In-depth research and reliable sources are the cornerstones of all legal writing services.
Removes the jargon
Fellow lawyers might read your content, but the vast majority of your audience will be prospective or existing clients.
The cardinal rule in legal copywriting? Ditch the jargon. Keep it fresh and accessible for non-lawyers and you’ll find your click and conversion rates soaring.
Crafts exciting legal copywriting
No, that isn’t a typo. We really do mean exciting. Although many people think of the law as dry, it’s a fast-paced and sometimes dramatic world with real-life consequences.
A good legal copywriter knows this and will produce attractive content like blog posts or newsletters to keep your readers interested and informed.
Strikes the right tone
Avoiding legal-speak is critical, but that doesn’t mean your legal copywriter should sound like they’re talking to their buddies. Lawyers are professionals and legal writing services need to reflect that.
Striking a calm, authoritative yet still down-to-earth tone will make all the difference to your clients’ perception.
Beyond SEO optimization
Did you know that search engines assess legal content based on its accuracy? SEO optimization (long-tail keywords, search query research) is important, no question.
But above all, your content needs to be accurate to be found. After all, you don’t want Google reading you your rights.
Legal Copywriting by Key Content
The voice of authority
Authority is everything when it comes to legal writing services, and our copywriters are no different.
With a solid professional background and vast experience in producing crystal-clear texts, our legal content writers deliver accurate, authoritative and approachable content. No loopholes allowed.
A global content outlook
For most readers, laws in other countries are the substance of entertaining stories. For lawyers, it’s a whole different ball game.
The demands of our global world mean your legal copywriting might have to be location-specific – and with our experience of writing, translation and localization in over 40 languages, we’re primed to help with exactly that.
Tailored legal content writing
We might all read from the same rulebooks, but each business is different.
Our legal writing services are tailored to fit your individual needs, whether it’s attracting new clients, retaining existing ones, or becoming a leading figure of authority in a particular niche.
Signed, sealed and delivered
In law, nothing is more important than timing. As well as always meeting deadlines, our legal copywriting stays up to date on current developments so you don’t need to worry about missing a beat.
A professional legal content writer will also update older material to ensure it’s always relevant.
Communication is critical
Many people are forced to read legal content in a hurry – they’re looking for help, and fast. Others are keen to learn or scope out the competition, and perhaps there are some who do it just for fun.
Whatever their needs, we listen to your clients and communicate your key message in a fuss-free, up-front manner.
Comprehensive legal writing services
From keyword research and SEO optimization to performance tracking and results monitoring, our legal writing services should slot into your bigger content plan with ease.
You lay down the law of what your business needs – we’ll take care of the rest.
We’ll let the witnesses do the talking. Over the years, we’ve delivered legal writing services for businesses large and small: