Disclaimer: At Key Content we offer high-quality custom writing content with vetted, hand-selected, professional native speakers. Content in more than 60 languages with project and account managers to help business succeed. We also offer translation and transcription services.
The Crowd Content service at a glance
And there we have it.
Broken down, the Crowd Content offering looks something like this:
- simple order process
- quick turnaround times
- quality better than expected
- extra options like editing and photos
- helpful customer service
- low-cost article needs editing
- big leaps in price/quality
- lots of unsolicited emails
- basic order form – be sure to investigate “Advanced Options”
Crowd Content: scam or star?
All in all, our Crowd Content review ends on a positive note. The order process was simple and efficient, and the quality of our articles was better than anticipated. There’s not much middle ground here – you’ll either get lower-quality writing for little money, or better quality for a tidy sum – but advanced options like editing and photos make the platform worth checking out. It won’t be perfect for everyone, but Crowd Content offers decent quality and enough flexibility to make it able to meet most content needs.
What is Crowd Content?
Crowd Content is an online content agency that offers ‘one central location’ for all your content needs. They promise high quality, a fast turnaround, and flexible solutions for enterprises and agencies across the globe.
At Crowd Content, the focus is on quality and making the content creation process easier for both clients and writers. The platform wants to ‘add value’ to what they see as an essential in the world of modern marketing: creating informative, accessible, SEO-friendly content that will help businesses of all sizes reach their goals. When it comes to the stats, they have around 5,000 US-based writers working for them, serving over 6,000 businesses with more than 100 million words of content. The company is based in Victoria, Canada, and happy clients cited on their website include Lowe’s, 3M, and WordPress.
It’s a good introduction, and the website looks quite zippy. But will our Crowd Content review also end with such a positive impression?
What’s included in the Crowd Content service?
Crowd Content works on a straightforward self-service model, with an additional enterprise option for those who want scalable, fully managed services and content ready to publish. As with most other self-serve agencies, you’ll need to sign up, place your order, then sit back and wait for the content. After this, you can review it and request revisions, or accept and order more.
Content is available in around 15 languages (including Spanish, French, German, Hindi, and five versions of English), and Crowd Content also partners with Bigstock Photo to offer access to a database of around 26 million images. Proofreading is an add-on, but all content is run through Copyscape to ensure its originality. Whatever your needs, Crowd Content aims to meet them, with content types available including newsletters, blog posts, city pages, SEO content, technical writing, ebooks, social media content, and more.
Crowd Content also prides itself on great customer service. As soon as you sign up you’ll be allocated an Account Manager (expect lots of help-oriented emails over the next few days). If you do need assistance with the process, you’ll know immediately where to turn.
How the Crowd Content service works
Signing up to Crowd Content is free and simple. Email address, password, check the “terms and conditions” box, and you’re done. Once inside, you have access to a personal account dashboard, with all manner of handy “how to” articles and videos displayed in the sidebar.
To order content, there’s an intuitive form to fill out, which contains everything you might expect to see. Drop-down menus allow you to select the type of content, category, language, and processing time; you can also check boxes to describe tone of voice, writer point of view, purpose of content, etc. Note that while this is essential information in our opinion, most of these are hidden as “Advanced Options” – be sure to check that tab out in order to submit the best brief possible. Here is also where you can add up to three keywords and a suggested target audience. You can additionally provide example URLs to already-published content you’d like to emulate.
Those who have been using Crowd Content a little longer can choose to place a Direct or Team Order instead of an Open Order. This allows you to send work to specific writers you’ve worked with before, or to select someone based on their writer profile page. Each writer has specialisms and a rating provided by previous clients.
Crowd Content pricing is based on content quality and length, with a base rate per word that rises as the writers become more expert. There’s a handy pricing table to refer to, and within the order form you can change your quality level and word count to suit your preferences. Content is available from as little as 2.2¢ per word, with “professional” and “expert” quality pieces coming in at a tidy 8¢ and 12¢ per word respectively. Editing and proofreading is an optional extra, available at 3¢ per word regardless of the quality.
Paying for your order is also simple. Deposits can be made with credit card or PayPal and are processed fast. Note that there is a minimum spend of $15.
With your order placed, you can now track its progress on your account dashboard. Crowd Content is proud of its quick turnaround time, and our two articles were picked up very quickly: it took just one minute for the first to be accepted, and fourteen minutes for a writer to pounce on the second. Both were ready for review in under 48 hours.
And what did our review of Crowd Content’s writing reveal? Here’s how we got on with those articles.
Sample 1 – Expert level – 550 words – 2-day turnaround – $60
There was very little to complain about when it came to this article – and we’d hope so, given the quality rating and price. Positives included:
- fulfills the brief
- well researched with relevant details
- written in US English
- structured clearly, with subheadings and lists
- spelling and grammar is consistent and good
- article is of publishable quality
If we had to find something to criticize, it would be:
- keywords are well integrated, but minimally used
- the final call to action is quite abrupt
Sample 2 – Basic level – 526 words – 2-day turnaround – $11
There’s a huge drop in price between our two samples, but even the second one was good given the low cost. What we liked:
- keywords and requested information included
- article divided by subheadings
- tone is generally informative and appealing
- written in US English
- spelling and grammar are acceptable
However, there is room for improvement:
- editing needed to make the article publishable
- tone is sometimes too descriptive
- some content is simply “filler”
- sentences are all similar lengths
In general, however, we were happy with our two articles – and with unlimited revisions included for free by Crowd Content, it wouldn’t take much time or effort to get these problems ironed out.
Other features of the Crowd Content service
Earlier on we mentioned the Crowd Content Enterprise service, which is aimed at large businesses and agencies seeking ready-to-publish content. This option is fully managed and tailormade, without any subscription fees. The main draw of the Enterprise service is the publish-ready quality of the content. This means that Crowd Content takes care of the editing and feedback process according to your brief, so all you should have to do is hit the “publish” button. Distribution and content management are also available if you contact Customer Service.
For smaller businesses, writers, and anyone else interested, Crowd Content also provides free resources including a blog, help videos, and writing tips. The blog is packed with articles about content marketing, SEO, and how to write better, plus “writer spotlight” features on Crowd Content authors.