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How to Establish a Link Building Strategy

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Developing an effective link building strategy is a vital component of any successful SEO campaign and often form the foundation of many companies’ optimization strategy.

When used correctly, backlinks direct potential visitors to your products and services via thematically relevant websites, while also improving your search and page rankings.

In order to build an effective strategy, you need to first determine which websites and forums your target audience visit and what kind of information they are looking for when looking to book a holiday.

What are Backlinks?

Backlinks are links that direct web users to your website. Ideally, these links appear on websites, blogs, forums and social media channels that are thematically relevant to your own website and its services.

For example, if your company specialises in organising hiking tours in various destinations, then targeting websites and forums that provide information about hiking hotspots, hiking equipment and hiking clubs would be ideal places to start.

Backlinks are important for SEO campaigns as many search engines, particularly Google, give higher authority to websites that have a high number of quality backlinks; providing improved search engine placement and page rank.

Quality Backlinks

When establishing backlinks for your website, it is important that the quality of the links is given priority over the quantity.

When search engines such as Google calculate the relevance of a website according to its keywords and keyword phrases, they also measure the quality of any and all inbound links to that site according to these keywords.

When inbound links to your site come from websites featuring related keywords, these inbound links are considered to be relevant.

If inbound links are found on sites with unrelated keywords, however, they are considered to be less relevant and can have negative effect on your SEO campaign. The higher the relevance, the greater the quality.

The best way to ensure that your backlink is of high quality is to make sure that it comes from a source that is thematically relevant and will add to the user’s browsing experience in regards to providing information about travel, tourism and hospitality.

Effective Link building Strategies

When devising a link building campaign, you need to ensure that you place your links as naturally as possible. Although manipulating a link structure is easy, such campaigns are easily spotted by search engines and often punished.

The entire purpose of a link campaign is to provide web users with additional information that will benefit their browsing experience, which is why placing links on websites and within content featuring relevant keywords is infinitely more beneficial than simply placing links on forums, social media channels and within comments sections of articles regarding different topics.

To find the most relevant sources to link from, it is a good idea to do a quick search for websites that contain some of the same keywords that your company has already identified to be relevant to your services.

For example, companies specialising in extreme sports holidays will want to look for forums and websites with information about extreme sports, hiking destinations, skiing resorts etc.

Gonzalo Suárez
Gonzalo Suárez
Co-founder and COO @ Key Content
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