B2B SEO Services
We can help to improve B2B SEO for any business in any industry.
We work with some of the biggest companies in the world, including the likes of eBay, KAYAK, SIXT, and momondo, as well as other top brands like Reebok, Zalando, and adidas.
B2B SEO Consultants
Use B2B SEO to hook the big fish in a smaller but richer pond
The B2B SEO market is a smaller one than the consumer SEO market, which is usually the case in most industries. However, like other industries, it offers opportunities that are every bit as lucrative. More than that, organic B2B SEO has become a crucial element of online success.
According to a 2021 Gartner Report, over two-thirds of all organic click-throughs go to the first five sites listed on the first search engine results page. These are the organically listed sites that Google feels are the most suitable to the query, rather than the paid for positions above them. These paid positions are the realm of SEM, or search engine marketing, rather than search engine optimization.
Key Content can help to improve B2B SEO for any business in any industry. We work with some of the biggest companies in the world, including the likes of eBay, KAYAK, SIXT, and momondo, as well as other top brands like Reebok, Zalando, and adidas.
What are the commonalities between B2B SEO and consumer SEO?
When it comes to the basics of successful search engine optimization, the most important principles remain the same whether you’re doing B2C or B2B SEO. This comprises three aspects:
Finding out what potential clients are looking for in the specific industry space: This is a crucial aspect of B2B SEO, which is usually undertaken by using keyword research and analysis. The reasoning is simple – it makes much more sense to find out what your potential clients are searching for when they’re looking for the products or services you offer than to rely on guesswork.
Optimizing your website for the relevant keywords: This covers all aspects of the site, from technical and code SEO to content SEO. It also includes publishing fresh, regular content that’s useful to your readers.
Creating authority on Google: This is the ultimate goal of all the different SEO methods and tactics you use on your website. The more authority Google thinks your website has in your market, the higher it will rank.
So how does B2B SEO differ from consumer-facing SEO?
First, B2B SEO isn’t only targeted at one audience, namely consumers. It has to successfully attract a wider variety of stakeholders, all of whom are important decision-makers in your potential client companies. So, your B2B SEO has to target different audiences at the same time, including C-suite executives, investors, middle management, and coal-face employees.
Second, B2B SEO targets low-volume keywords, rather than high-volume, highly competitive keywords. This is because the business space is smaller and more defined. Business audiences are thus likely to use more detailed and specific search phrases than consumers. While these have lower search volumes, they are more likely to convert into SEO ROI.
Third, B2B SEO conversion rates are usually lower. The main reason is that the sales cycle is typically longer. A consumer is far more likely to click to buy a smartphone right there and then than a business executive is to buy a CRM solution on the spot.
This means that your optimized web content has to work even harder, which is why you need specific B2B SEO experts to help ensure that your SEO efforts result in the highest conversion rates possible.
Why should I use Key Content as my B2B SEO provider?
The answer is threefold. We have more than 12 years of experience in this hyper-competitive industry, where only smart strategy, perseverance and continuously changing tactics will reap rewards. We know what it takes to get to the top.
We also employ specialist B2B SEO writers, who perform the crucial task of writing optimized copy that will not only help your website to rank highly, but also persuade potential clients that you have the answer to their needs.
Furthermore, we make sure that we are always up to date with the latest developments in B2B SEO. We pay attention to the smallest tweaks that Google makes to its ranking methods, to help make sure your website always stays right on the leading edge of the curve.