How writing case studies can help
What exactly is a case study?
A case study is an in-depth research method used to investigate a particular topic in detail.
The main objective of a case study can be to describe, illustrate, investigate or explore a particular subject, and so it follows conventional research methods and guidelines.
Depending on the context of the project, the research target might vary. It could be, for instance, about the specific business results of a company during a quarter. Or about a social group and a phenomenon that is affecting them.
In any case, the key aspect is a research problem – a gap in knowledge that the case study is trying to fill. And to do this successfully it will use different investigative methods, from numbers and graphs to qualitative interviews with subjects.
A case study is more focused than wide-scale scientific projects, but it still relies on research methods to analyze the problem at hand.
Case studies come in
various shapes and sizes
Case studies can follow different paths. They can be used to explain events or situations (“why?”). They might be of a more descriptive nature, such as when investigating society and culture (“how?”). And they can explore new, unknown topics in detail (“what?”).
The kind of case study will depend on the problem being analyzed. Health, technology, politics, communications, marketing – a case study can explore specific issues in pretty much any area of knowledge. What defines it is its capacity to provide a new, fresh perspective on the given topic.
In this process, the case study might even confront some previous assumptions while trying to prove a point or theory. But that’s part of the scientific method, and case studies are no exception: new and different insights should be expected.
Each type will follow a data collection system, analysis method, levels of study. But the main goal is still to shine a light on a particular problem.
A case study is no easy feat
Regardless of the nature of the problem being investigated, each case study needs to have a purpose, a method and a process. Every case goes through different steps.
Selecting the actual case and its scope, building the theoretical background that will be used, choosing the way the data will be collected, gathering and analyzing all the information, reaching a conclusion.
Will the case study be single or multiple? Is it going to investigate similar occurrences, or will it be about outlying cases? Will it consider other case studies on the same subject, or will it be completely new? These are a few examples of questions that need to be asked before starting a project.
After all, case studies are about research and method – this means they need to follow very specific rules and go through very clear steps.
Do I need a case study writing service?
Yes. Case studies can be used not just in the academic world – to research and better understand a problem – but also to help companies achieve their long-term business goals.
Outside the academic environment – where case studies are part of the day-to-day activity – case study writing can be an excellent opportunity for improvements in many ways. In a business environment, it might provide valuable details on a specific problem, suggest effective solutions, understand the complexity of a situation.
A case study might be created to understand how your customers interact with a particular product, for example. From there, many different improvements might be suggested – from the product itself to better ways of advertising it, improving conversions in the process.
In that sense, case study writing becomes an important marketing feature. They can also be used for educational purposes within a company, showcasing specific scenarios or situations to collaborators.
The steps of case study writing
Case studies are grounded on research, and made to provide accurate insights and knowledge about a specific issue. They might be useful in many different fields, including science and business activities.
- Focus on a problem
- Define the objectives
- Gather the existing information
- Conduct your research
- Analyze the data
- Bring all aspects together
How to write an effective case study
1. What is the problem at hand?
First, the “what” – the issue at hand – needs to be clearly defined. It needs to be contextualized against a particular background. Who does the problem affect? What do we know already about this topic? And why is it relevant – what benefits could be obtained by investigating this? A few questions like these might help the entire case study by giving it meaning.
3. What is the theoretical background?
Although you might be breaking new ground with your case study writing, some context needs to be applied. It’s important to consider other investigations on similar topics and use them as a reference for your work. In a nutshell, it means assimilating knowledge that already exists into your own process. This will lead to a much more grounded, accurate study.
5. Investigating your data
With the data collected, the next step is to analyze it. The analysis will also depend on how it was collected – in a quantitative or qualitative way. A qualitative approach deals with interpretation – mainly of text sources – and is therefore more flexible. The quantitative method will be focused on understanding numbers and the trends they are showing. In order to be valid, data must be collected (and analyzed) following statistical guidelines.
2. What are the goals?
The actual objectives behind the case study need to be described. Remember that definitive results or conclusions don’t always come out of a case study. Instead, the reasons behind the issue being investigated could be the actual goal of the project. The nature of a case study is to be descriptive, investigative or exploratory. In that sense, its goals should be defined accordingly.
4 - Specifying the right research method
Once you’ve set the goal and the theoretical references, it’s time to structure your research. Depending on the type of case study, different research methods might be used – qualitative, with interviews, and quantitative, with lots of numbers and statistical analysis. The data might be primary – collected specifically for the study at hand – or secondary, gathered from other sources but still useful.
6. Reaching a conclusion
In this step your aim should be to create a comprehensive picture of the entire project, taking all results into consideration. It might not be a conclusion in the strict sense of the word – many case studies are created very much like a scientific thesis, but not all of them have to be as such. What’s important is to give details of your findings and present them within the context of the entire project.
Case study writing services by Key Content
Our case study writing services are reliable, time-sensitive and highly professional – be it an academic project,
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