High-Quality Content Writing Services

Content that works and you can trust with our vetted, hand-selected, professional native speakers.

  • Content at scale in more than 60 languages.
  • 100% original and tailored to your brand.
  • Specific industry expertise with editing and proofreading.
  • Project and account management support.

Key Content is trusted by SEOs and content editors from the top brands

Professional Copywriting Services

that drive results

Content & Copywriting Services

Why do I need a copywriter?

OK, tell me how copywriting works.

A good copywriter will find the middle ground between what your users are looking for and what your organization can provide. Regardless of what you’re doing online, it all starts with content that’s compelling. After all, your users, readers and customers need to care about what you are offering them. 

That means you’re not simply going to buy articles online. You’re going to need a comprehensive content marketing strategy that involves a great deal of specialized copywriting. Your digital content is going to make a difference because it is well made, researched and tailored to your audience’s interests.

The pros and pros of copywriting services

That title isn’t wrong – we really mean it like that. There really are no cons to a good copywriting service. Good content can only bring benefits to your online project. Whether it’s improving your SEO game, developing awareness of a brand, increasing conversions or generating social media buzz, it all comes through a well-written message. 

With this in mind, you need to be sure to order the right kind of content. The kind that is made specifically for you, with your objective in mind and based on a solid understanding of your audience.

Search engines really love content

Thinking about buying SEO articles for your website? SEO is a big part of copywriting, and vice versa. Consider on-page SEO, where you optimize your content to search engines and your users’ questions. A good copywriting service will do this in the best possible way: with research and analysis. 

Things like keyword intent, keyword density and quality content will be a big part of the process. And, if it’s done well, you’re going to have content for your website that serves your users’ queries and sends positive signals to search engines across the web at the same time.

What your content can do for sales ... and more

Copywriting services, in that sense, are going to educate your audience about your business, recommend products and services, and earn you trust. But when we include the word “marketing” after “content”, it gets a new meaning. 

When this happens, the scales are tipped in your favor, as users are very much more likely to choose you over the competition. Your content becomes attached to the specific goals and objectives of your organization. Those goals could be related (but not limited) to driving sales, for example. It isn’t easy or fast, though: you need patience and experienced copywriters in the process.

Copywriting means talking with your users

Some views out there on content copywriting aren’t always true. Yes, it’s important to be creative, but It’s less about simply being creative and more about being effective. With content experts conducting thorough research, the most specific aspects of any business can be translated into unique content that will also be interesting to users. 

Let’s think of the bridge that connects a company to its users. It has to be made of the best “materials”: content that is so interesting that it will leverage audience response and engagement.

So, what content do you recommend?

A lot of websites offer the possibility to order content online. Whether you need a press release, a product description, a blog article or even brand copy, you can choose your content writing item and add it to your shopping cart. 

With Key Content, it’s not like that: we want to understand your business as fully as possible. By doing this and understanding what makes your company unique, we’ll come up with a specific strategy focusing on your strengths. Be it an SEO article, category optimization or maybe a good review of your meta descriptions, it’s important that this strategy fits your brand – and nobody else’s.

What makes a good copywriter?

Good copywriting takes some research ...

To get good insights, it pays to study the topic and go in-depth. It’s pointless to write about any topic – least of all marketing-related content – without knowing what you’re talking about.

A good deal of research is needed before a copywriting service can be performed. Otherwise, it will become clear that knowledge about the subject matter just isn’t there.

... and a lot of powerful keywords

The research that needs to go into copywriting is also about keywords. They are the terms your audience is somehow using to find you. 

With that in mind, even if the content is great, it won’t do much for you if it doesn’t include those keywords. Keyword research needs to be at the top of every copywriter’s priority list.

Hey, some specific SEO knowledge is also great

Apart from the keyword research, it’s also great to know a thing or two about SEO. It will make any copywriter a better professional. 

Things like meta descriptions, title tags, a bit of HTML or knowing how to analyze traffic can really provide a strong edge when trying to find the right touch for users and search engines.

A great copywriter will strive for balance

Speaking of the right touch: good copywriting is mainly about finding the middle ground between writing for people and writing for search engines. 

Sure, it needs to be made for humans: it is a bit of a sales pitch, and it has to offer something to your audience. But it also takes search engines and their basic optimization needs into consideration, always.

Experience, knowledge and flexibility in copywriting

The bottom line is this: if you’re going to buy content for your website, look for experience as a principal requirement. Copywriting that stands out requires some time spent in the business to make adjustments and fill the gaps. 

After a lot of improvement, a professional will be able to craft content that drives reactions from users – their content will be tailored to understanding people and possibly influencing them towards results.

After trying several agencies, we settled on Key Content
for its level of involvement, personal touch
and ability to synchronize with our teams.
M. Gómez | Head of Intl. Organic Growth
StubHub, eBay