Why are interviews important?
Great interview, great content
Interviews are a unique source of engaging content. It’s hard to find someone who wouldn’t be interested in reading an interview about someone they admire or want to learn from, whether it’s a cultural, academic or business interview.
The great thing about interviews is that they are trustworthy: they’re usually conducted with people who are considered an important source of information in their field.
But there’s a catch: while being fun to read, interviews are very hard to produce. Especially when they’re part of another more complex content project and need to be carefully planned in order to be attractive to the reader (or viewer).
To set about a random interview isn’t normally recommended, as precious time might be wasted asking irrelevant questions, creating an inadequate flow or simply not using the right trending topics or keywords associated with the subject at hand.
What's this interview about again?
The best interviews are the ones where there is synergy between the interviewer and interviewee.
A connection is created and the questions make total sense to the person being interviewed, just as the answers resonate with the person asking the questions.
How does this happen? The answer is curiosity. The inteviewer needs to be curious about the topic at hand. That’s why it isn’t enough to simply learn about the subject matter, even in an in-depth manner: curiosity and a bit of excitement are needed.
Just like with any content out there. When there’s interest behind it, the reader will notice; when there’s passion around it, it creates a spark.
That’s why digging into the topic before the actual interview helps, but real curiosity and interest are needed actually to drive engagement.
There's a lesson to be learned here
If curiosity in the interviewer sets the tone for a great interview, it’s the desire to learn on the part of the reader that builds the audience around it.
Every interview is associated with a bit of an academic quality, in that we want to learn more about what’s being discussed.
It could be your favorite singer talking about the experience of his last tour, the prime minister of your country detailing the next economic projections, or a specialist on astrophysics explaining how spaceships actually work.
In all cases, we (the readers and viewers) want to learn valuable information, whether for knowledge or for fun. It’s about using ideas and concepts and allowing a big reference point (the interviewee) to elaborate on them and present them to the public.
That’s what great interviews can do: whatever is being talked about, we want to listen.
Structure, context, meaning, perspectives
All things considered, interviews can be very hard to write because a clear structure is needed. The topic needs an introduction in order to provide the audience with the right context – why was the subject chosen?
The interviewee needs to have credentials – why is this person a credible source on the topic? And why should the audience care? These are just some questions that help put things into perspective and create a more grounded interview.
In the end, great interview writing is really about creating the perfect balance between the engaging, compelling words that the interviewer writes and the specialized knowledge or perspective that the participant can offer.
And, most importantly, it’s great to let the interviewee contribute to the interview itself: tone, replies, answers and even different opinions might offer new and meaningful paths for the entire process.
Writing a great interview
A good interview writing service will not only provide detailed and engaging content about a given subject, but also establish a profound connection between interviewer, responder and reader.
- Set up the goals
- Do your homework
- Plan the questions
- Get some feedback
- Read the signs
- Work the best format
The interview writer's handbook
1. What's the purpose?
Why is the interview being conducted? The first thing about an interview is to determine its goals. Whether the objective is to get inbound traffic, promote a brand or conclude a step in an academic research project, it’s important to have a clear purpose. This will guide the other stages.
3. I have questions that need answers
After gathering valuable information about the topic at hand and the person being interviewed, it’s time to actually plan the questions. You might not end up using all of them – the interview might take a different road – but to have them planned in advance always helps.
5. Listen to your interviewee
Pay attention to the responder: their tone and actual answers, the concepts discussed and even the questions they might ask back. Adapt accordingly if you feel the interview isn’t going well. Or go along with it – this might make your interview even more interesting.
2. Be a straight-A student (of the topic)
It’s crucial to get insights into the topic that will be discussed and the person being interviewed. This will lead to interesting, meaningful questions that will speak to the audience as well. An interview with random questions isn’t very engaging for anyone – participant or reader.
4 - And now, calls from the audience
A good interview will try to get some feedback from the readers, or the people actually interested in the person being interviewed. In the case of a written interview, it’s a good idea to announce it beforehand – maybe on social media to generate buzz – and incorporate the most interesting questions in the interview.
6. Polish your interview until it gleams
It’s important to have a good structure – an introduction to provide readers with the context and grab their attention; relevant information about the topic and the participant; rearranging the questions into a clearer order. All of this will improve the reading flow and create a more compelling piece of content overall.
Interview Writing by Key Content
We are an online content agency that works with skilled interview writers, with experience in multiple fields
– editorial, academic and commercial.