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Why the biggest SEO rewards can come from a local SEO agency
Local SEO has become one of the most important elements in a holistic search engine optimization strategy for any business that has a website as well as brick-and-mortar outlets. It’s one of those weird little optimization quirks that can really make a difference for your bottom line. The Internet has completely removed geographic boundaries to doing business, yet SEO marketing for geographically targeted areas has come to rule the roost in many ways.
The reason is pretty obvious – most people searching for physical goods to buy will want to find the nearest business that sells them. The search engines caught on to this a long time ago. Ever since the major players like Google have been putting more and more focus on local SEO. To the extent that its local SEO algorithms go into action first when a user searches. That’s why you’ll so often see a local business website close by to your location pop up first in the search results, even if you didn’t tell Google where you live.
The search engines are always trying to provide the most accurate and useful search results because if they don’t, people will stop using them. It’s that simple. They will start losing their traffic, lose advertising revenue as a result, and that’ll be all she wrote for them. This makes it crucially important if you own a brick-and-mortar business to engage SEO local consultants or a local SEO agency like Key Content.
How does local SEO affect relevant traffic and leads?
A local SEO agency will do a wide range of things to boost your website traffic, increase your number of leads, and improve your customer conversion rate. And not all of them will be on your website or even digital. You see, with local SEO everything counts, even down to the flyer you have handed out on the street. How you may validly ask? The answer is a mere two words: social media. Whenever someone shares any marketing information about your local business on any social media platform, be it Facebook, Twitter, or LinkedIn, it will add to the impact of your local SEO. Google will be able to pick up such local activity one way or another because it looks for many more online signals than you may realize.
The first local SEO ranking factor is relevance, which is no different from what Google has always done. It decides on which business website is the best match for the user’s search, usually based on the content it finds there. The second is distance. This is what determines whether your website will be displayed when someone in your area searches for what you offer. If it doesn’t appear, you’re leaving some easy traffic, and it’s money on the table right there.
The third local SEO ranking factor is also the one that has the most lasting long-term impact: prominence. This is a composite score, if you will, of how well your business is known to the people who live in the surrounding area. This is the final element that Google uses to show the right websites for geographically targeted areas. It’s also known as an authority. The more people share any kind of information about your business online, the more the authority of your website will increase. As a result of this, Google will give your local business much more prominence in its search results.
What can SEO local consultants do for your business that you can’t do yourself?
The honest answer to that is nothing. That’s if you’re prepared to spend most of your time researching and keeping abreast with the latest local SEO requirements and constantly implementing them on your website. In which case you may as well set up shop and become a local SEO consultant yourself. You simply won’t have time to do it properly and run a profitable business – especially if it’s a brick-and-mortar one. Instead, you can save time, money, and human resources by hiring a local SEO agency like Key Content. We’ll dedicate our time to keeping your local SEO finely honed and constantly effective. We can thus help to improve reputation and increase relevant traffic and leads so that you’ll feel the positive effect on your bottom line.
A good case can be made for the notion that local SEO is even more important than more widely targeted SEO marketing if you have real-world business premises. It virtually creates a shortcut for customers directly to you and places your business front and center of Google’s search results for your area, complete with a map and directions. Use Key Content as your local SEO agency and let us do all the heavy lifting for you, while you focus on your core business.
Working with Key Content is a breeze and saves you lots of time.
The service is excellent, the quality is great and the pricing is unbeatable!