Create content and build a brand
What is copywriting
for marketing?
Copywriting is basically any form of content created for advertising and marketing.
Whether it’s a jingle, a magazine ad or even a script for a TV commercial, it’s copywriting – content with commercial prospects. That, and so much more besides.
Copywriting: giving your
brand a voice
The essence of a marketing copywriting service is to connect with your audience – in an emotional way, if possible.
You’ll be striking a chord with your users and likely influencing them towards a decision. That’s why it’s so important: it provides your brand with a voice, creating a message that sticks with the audience.
A marketing copywriter
offers a new vision
Great marketing copywriting needs to be concise, on point, fresh, and able to offer new perspectives.
That’s how it makes the public look at your brand in a different way – regardless of the medium through which they see it.
Do I need a marketing
copywriting service?
Yes. Your marketing copywriting needs to be more than just great – it has to be integrated with a whole content marketing strategy.
And it’s up to the digital copywriter – a qualified professional – to do that, using all the necessary skills and tools available.
What makes excellent marketing copywriting?
Unique marketing copy builds connections, offering new – and positive – ways of seeing a brand, product or service.
- It’s made for the audience
- It’s fresh
- It’s simple and on point
- It engages with the reader
- It’s optimized
- It takes in feedback
A good marketing copywriter will...
1. ...catch the eye of the audience
Whether it’s web page content, a flyer or a billboard, great copy sparks curiosity and makes you want to know more.
3. ...build strong connections
A marketing copywriter will connect the dots – between products and lifestyles, features and advantages, concepts and states of mind.
2. ...show us something new
Marketing copywriting that really stands out shows us different angles and perspectives – even on things we already know.
4 - ...create brand awareness
The main point of great marketing copy will always be the brand. It has to create a positive association between its message and the company promoting it.
Order Content
Grow your audience by increasing your content production to rank on search engines and get more traffic and more social media buzz.
From product descriptions to blog articles and everything in between, we help you improve your sales with content.
Get your product in front of hundreds of thousands of potential customers with content marketing strategies.
Marketing Copywriting by Key Content
We are a content agency with a long history of creating unique, engaging copywriting for many purposes.
Our goal is to give your brand a voice – regardless of the medium.