Create content and build a brand
What is copywriting
Copywriting is basically any form of content created for advertising and marketing.
Whether it’s a jingle, a magazine ad or even a script for a TV commercial, it’s copywriting – content with commercial prospects. That, and so much more besides.
Copywriting: giving your
brand a voice
The essence of a marketing copywriting service is to connect with your audience – in an emotional way, if possible.
You’ll be striking a chord with your users and likely influencing them towards a decision. That’s why it’s so important: it provides your brand with a voice, creating a message that sticks with the audience.
A marketing copywriter
offers a new vision
Great marketing copywriting needs to be concise, on point, fresh, and able to offer new perspectives.
That’s how it makes the public look at your brand in a different way – regardless of the medium through which they see it.
Do I need a marketing
Yes. Your marketing copywriting needs to be more than just great – it has to be integrated with a whole content marketing strategy.
And it’s up to the digital copywriter – a qualified professional – to do that, using all the necessary skills and tools available.
What makes excellent marketing copywriting?
Unique marketing copy builds connections, offering new – and positive – ways of seeing a brand, product or service.
- It’s made for the audience
- It’s fresh
- It’s simple and on point
- It engages with the reader
- It’s optimized
- It takes in feedback
A good marketing copywriter will...
1. ...catch the eye of the audience
Whether it’s web page content, a flyer or a billboard, great copy sparks curiosity and makes you want to know more.
3. ...build strong connections
A marketing copywriter will connect the dots – between products and lifestyles, features and advantages, concepts and states of mind.
2. ...show us something new
Marketing copywriting that really stands out shows us different angles and perspectives – even on things we already know.
4 - ...create brand awareness
The main point of great marketing copy will always be the brand. It has to create a positive association between its message and the company promoting it.
Marketing Copywriting by Key Content
We are a content agency with a long history of creating unique, engaging copywriting for many purposes.
Our goal is to give your brand a voice – regardless of the medium.