Product descriptions can help you
more important than you think
Product description is content marketing in its essence: helping a user make a decision and creating a conversion.
It’s sometimes thought that it isn’t necessary – simply a title and a picture will be enough. Not true.
Just like with every piece of content, a good description that is useful and relevant to the user will help gain their trust and likely influence their buying decision.
After all, an effective product description writing service will establish a conversation with potential consumers and effectively show them what’s so great about that particular product.
Users: passionate about benefits
The key to good product description writing can be defined by two words: benefit and emotion.
It needs to provide essential information and benefits to the reader, not simply describe it. And, as with other content pieces, it has to strike a chord with the audience, creating a deeper connection.
If your product description answers the user’s potential queries, tells them why it’s good for them and is passionate about the product itself, then you’re already halfway there.
The other half? SEO!
Yes, SEO – because being useful and engaging isn’t enough, it needs to be optimized as well.
When it’s clear who the product’s target audience is and what its benefits are, it’s time to dig into which keywords consumers are using to look for it.
Product description writing offers a unique chance to gain traffic, because it’s very likely that a lot of people are already looking for that product.
It just takes identifying the correct keywords that are being used, and working out how to fit them into your product page.
Copywriting for products ... and people
Product description should always be exciting, engaging, problem-solving… but it also needs to be to-the-point.
Many readers probably won’t want to go through your entire copy looking for the information that they really need. Instead, try to be lean and concise in all the points you’re making.
Optimize as much as you can – use your titles and headers for the main keywords. And, of course, always focus on the benefits to the user. That’s why they arrived at your page in the first place.
The essentials of product description writing
A great product description writing service will balance many factors: solving the consumer’s query, providing relevant product information, speaking to the audience’s emotions and being visible to search engines.
- Research your users
- Highlight the benefits
- Strike a chord
- Be useful and concise
- Use keywords and optimization
- Write for humans
How to write great product descriptions
1. Start with the audience
Before working on your product description copywriting, it’s crucial to know who your target users are and how you can help them. Research into your audience is needed to build a clearer picture.
3. What's in it for me?
Product description is about helping users. Focus on how the product will make their lives better in the long term.
5. Focus on SEO
Optimize the content of your product description with high-value keywords. This will increase the likelihood of your page being crawled and indexed by search engines – and found by your future consumers.
2. Go for the emotion
Your product description shouldn’t just be passionate and exciting, it should also appeal to the audience’s emotions. This will help establish a strong connection with them.
4 - Always be on point
Try to be brief with your product description writing – many readers won’t go through a big piece of copy, so focus on what’s really useful.
6. Tell a great product story
Use all available resources – information, benefits, images – to inform people about your product, making it as unique and valuable to your audience as possible.
Product Description by Key Content
Our background in digital content projects allows us to deliver product description writing services focused
on creating high value and visibility for your product pages.