If you’re actually reading this, we think you already know what kinds of benefits a solid content marketing plan can bring to a business or brand, but it helps to remember: boosting your brand awareness? Building trust and credibility with your users? Reaching new audiences – and converting them into customers down the road? Or how about some good old spikes in numbers, such as rankings, backlinks, social followers… and conversions?
Snappy title, right? This article is about eBook marketing. You’ve arrived at this article somehow, so we’re guessing you’re a content marketer, or maybe a business owner. And, as a content marketer, we’re pretty sure you’ve already heard the expression “thin content” somewhere. You’ll know by now that it’s not a very good thing.