In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.
If you’re actually reading this, we think you already know what kinds of benefits a solid content marketing plan can bring to a business or brand, but it helps to remember: boosting your brand awareness? Building trust and credibility with your users? Reaching new audiences – and converting them into customers down the road? Or how about some good old spikes in numbers, such as rankings, backlinks, social followers… and conversions?
Snappy title, right? This article is about eBook marketing. You’ve arrived at this article somehow, so we’re guessing you’re a content marketer, or maybe a business owner. And, as a content marketer, we’re pretty sure you’ve already heard the expression “thin content” somewhere. You’ll know by now that it’s not a very good thing.