Okay, so it’s time to scale your business. You’ve made the big decision and you’re excited about it: you’re going to launch an online store.
In a nutshell: Core Web Vitals measures how fast a page starts loading, how long it takes to finish loading, and then whether elements are visually shifting around as it’s loading. Examples of elements shifting are ads that push content once they load, making it annoying for the user to read or to click a link.
First of all, what is content? Content is an article, a blog post, a buyer’s guide that is written with the intention of amplifying engagement, and building brand loyalty. Content can be multimedia, therefore it could be text, text and an image or two, or text and a video, or a podcast. However, the core skill set is usually writing.
Copywriting is a type of writing that focuses on marketing and is generally written for advertisement purposes and to increase brand awareness. The product, called copy, is the text that increases brand awareness and ultimately calls the reader to action, to buy the service or product is being sold.
The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.
Be honest – when was the last time you actually enjoyed reading a product description? In a situation where you were actively looking for a product online, that is. Did you engage with it? Did it really provide you with valuable information? Did you find it creative, or did it just feel like you were reading a boring product manual, like so many we come across these days?
We’ve all heard at some point that “content is king”. That’s the truth – but only when it’s found by an audience. Otherwise, it might as well be a king without a throne. Epic metaphors aside, you may have the best content in the world, but if nobody reads it, sees it or interacts with it, what’s the point?
Search engine optimisation (SEO) is the most effective method of enhancing a website’s visibility and increasing its traffic. The success of any SEO campaign relies on a number of different factors including text content, video content, organic link building and the design and structure of your website.