Cristian González

Marketing @ Key Content.

Cristian González

How to Identify and Appeal to Your Target Audience and Develop an Effective Content Marketing Strategy for Travel

The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.

How to write product descriptions that really sell . . . or at least make a decent effort to do so!

Be honest – when was the last time you actually enjoyed reading a product description? In a situation where you were actively looking for a product online, that is. Did you engage with it? Did it really provide you with valuable information? Did you find it creative, or did it just feel like you were reading a boring product manual, like so many we come across these days?

All you need to know about SEO

Search engine optimisation (SEO) is the most effective method of enhancing a website’s visibility and increasing its traffic. The success of any SEO campaign relies on a number of different factors including text content, video content, organic link building and the design and structure of your website.