Cristian González

Marketing @ Key Content.

A Guide to Local SEO

Local SEO is increasingly important, and essential for improving your organic traffic and rankings. In fact, according to the experts at HubSpot, 89% of internet users search for a local business at least once a week. Why? Because people need convenience. They want to visit a store or restaurant that’s close by. And if you’re a local business, then it’s these people – and only these people – whose attention you want to attract.

How to Do an SEO Audit: The Eight-Step Checklist

If you want to keep your website ranking high, improve your traffic, and generate more sales/user engagement, one of the most important things you can do is learn how to do an SEO audit. One of the fundamentals of any SEO strategy, this will teach you where you’re going wrong – and help you fix it. It might sound like a daunting process, but there are plenty of tools that can help you. And, of course, our helpful checklist, which is here to guide you every step of the way.

E-commerce SEO: A Checklist of Best Practices

So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.

How to Start an E-commerce Business from Scratch

E-commerce is a steadily growing industry that has the potential to explode in the near future. If the last couple of years have taught us anything, it’s that we can all shop online – and running an e-commerce store can certainly be cheaper and more convenient than a real one. But what skills do you need for e-commerce, and how can you get your slice of this retail pie? We’ve put together a guide on how to start an e-commerce business from scratch.

How to Identify and Appeal to Your Target Audience and Develop an Effective Content Marketing Strategy for Travel

The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.