Behind the Scenes: Meet Margarita

In this exclusive spotlight, we introduce Margarita García, the newest addition to the Key Content family. Get to know Margarita, our Head of Vendor Management based in Manchester, bringing a fresh perspective and valuable expertise to her role.

Tell us about your role at Key Content?

I am the newly appointed Head of Vendor Management at Key Content. In this pioneering role, I am thrilled to contribute to the evolution of our strategy, ensuring that we consistently attract and collaborate with the best talent in the industry. Our community of skilled professionals is integral to Key Content’s success, having played a crucial role in crafting and delivering high-quality, impactful content for our clients over the years.

You never experience monotony in this role because no two days are alike. The most rewarding aspect, for me, is the realisation that we consistently deliver top-notch quality to our customers, ensuring the success of both our suppliers and us. Behind the curtain, my role incorporates technical components that I find particularly enjoyable and essential. For instance, we use data analytics in defining tailored strategies and monitoring supplier capacity and lifecycle. Also, we consistently use basic automations that not only make our day-to-day operations smoother but also free up precious time for meaningful chats with our providers. At the end of the day, people are what really matters.

Can you walk us through a typical workday for you?

My day kicks off with the ritual of checking emails. In vendor management, our inbox is often buzzing with supplier queries and support requests, as well as communications from prospective professionals eager to collaborate. Once I have identified priorities, another portion of the morning goes to reviewing new applications from writers and overseeing the qualification process for those we are onboarding. This can take most of the day especially when we are conducting a sourcing campaign specific for a big project.

Throughout the day, I address internal requests and talk with my colleagues to provide updates and ensure smooth collaboration. This collaborative aspect is crucial in maintaining a cohesive workflow.

By day’s end, I allocate time for reflection, particularly if the outcomes of specific actions differ from my expectations. This reflective period allows me to refine and optimise strategies for more effective vendor management.

Tell us about the place you live and what you like most about your city/town?

I have called Manchester in the Northwest of England home for nearly 10 years, although my roots trace back to the Andalusian city of Granada in the South of Spain. Having both cities close to my heart, I found Manchester’s unique character captivating upon my arrival. Mancunians, their warmth, friendliness, and pride in their city, made us feel at home right from the beginning. That’s why I sometimes say that Mancunians and Andalusians have much in common.

What resonates with me most about Manchester is its profound history, a journey from the Roman era, through the industrial revolution, to the legacies of icons like Alan Turing and Emmeline Pankhurst, both connected to the city. And, of course, one cannot overlook legendary bands like The Smiths, Oasis, and New Order – to name just a few – which adds another layer of cultural richness to this vibrant city.

Granada is in my soul, the place of stunning beauty where I always want to go back, and my friends and family wait for me. My personal Tara, like in Gone with Wind!

Granada a

Could you share with us a fun/unusual fact about yourself?

Not sure if this fits in the fun or unusual description… I have held onto meaningful friendships throughout the years. From childhood friends to more recent connections, maintaining these enduring relationships has become a significant and rewarding aspect in my journey, and a distinctive character trait.

Outside of work, what are your hobbies or interests? How do you unwind after a busy day?

My hobbies and interests are quite ordinary: hiking, walking, photography, reading, TV, colouring mandalas, and spending time with family and friends.

Do you have a favourite book, podcast, or resource that has left a lasting impression on you?

I consider One Hundred Years of Solitude by Gabriel García Márquez a treasure I recommend reading.

With wellbeing in mind, The Boy, the Mole, the Fox and the Horse, by Charlie Mackesy. I liked it so much that I have bought it around 10 times to give to friends and family. Now I have realised that buying 10 times the same book can be one fun fact too!

Can you recommend a soundtrack with 1-3 songs that resonate to you most?

It really varies with the time of the day, the day, and my spirits. In no particular order: Paint it Black, Rolling Stones; Brandenburg Concert no. 1, Johann Sebastian Bach; La leyenda del tiempo, Camarón de la Isla.

What is your vision for the future of content? What exciting opportunities do you see in the content creation and SEO industry in the next couple of years?

With the remarkable advancements in artificial intelligence, the role of human creativity has become more crucial than ever. Solutions like ChatGPT and Google Gemini stand as fascinating examples of what humanity can achieve. Despite the incredible capabilities of AI, there is a growing concern about the potential for alienation as users, readers, viewers, and professionals interact increasingly with chat boxes and robots.

Even when AI can create content as well, I believe that content creation by humans will become even more relevant. The distinctive human touch, shaped by experience and talent, is irreplaceable for certain types of content. Looking ahead, my vision is that the original content creation will provide a compelling alternative. As users seek to maintain genuine connections, crafted content and stories emerging from human experiences and beliefs will offer a meaningful bridge, counterbalancing the potential detachment that might arise in an AI-dominated environment. Like I said before, people are what really matters.


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