The Key Content Blog
The travel, tourism and hospitality market is one of the most fiercely competitive markets on the internet. With a majority of modern travellers using search engines such as Google to plan, research and book their holidays; ensuring your online content strategy is fully optimised in regards to content and structure is of the utmost importance.
Yes, Padawan. It is possible. You want to learn how to do email marketing? We’ve got some of the goods right here. As you’re probably aware, the best email marketing campaigns are still a big part of content marketing strategies for many kinds of organizations out there – from big enterprises to smaller startups. And the reason is quite simple: email marketing campaigns are truly cost-effective and provide a big return on investment.
Be honest – when was the last time you actually enjoyed reading a product description? In a situation where you were actively looking for a product online, that is. Did you engage with it? Did it really provide you with valuable information? Did you find it creative, or did it just feel like you were reading a boring product manual, like so many we come across these days?
We’re guessing you probably found this article through a search engine, while doing some research on transcreation. The question “what is transcreation?” is going to be asked – or googled – at some point by each and every person who works with content marketing. Or at least is dealing with some sort of content project that has more than one language attached to it.
Wait… that sentence is in the past, and we’re still in 2020, right? Well, it’s an exercise in futurology. We’re confident that you will indeed create a killer content marketing plan after checking out this content marketing guide.
What’s the first thing every content marketer should ask before starting a new project? How about this one right here: why should anyone care? And maybe right after: is it compelling enough, interesting enough, informative enough?