HolidayCheck, a leading travel website where users can easily find and book their perfect holiday and share their holiday experiences.
HolidayCheck’s goal was to boost the quality of organic traffic and conversions for hotels and holiday destinations. In pursuit of this objective, they turned to Key Content, a global SEO content agency who had scale and speed to manage the substantial volume of content.
HolidayCheck recognised the need to enhance their online presence and drive valuable traffic to their hotel and holiday destination pages. The company’s primary goals included:
To address these objectives, Key Content launched the “User Focus” campaign, implementing a holistic approach to improve organic traffic and conversions. Our strategy consisted of several key elements:
The “User Focus” campaign yielded remarkable results for HolidayCheck:
The “User Focus” campaign proved to be a highly successful endeavour for HolidayCheck. By leveraging this comprehensive approach to enhance content and expand into international markets, we effectively increased organic traffic, improved conversion rates, and bolstered the platform’s visibility in search engine results.