Multilingual SEO and Content optimisation for Reebok's European Markets
Reebok, a global leader in athletic footwear and apparel, partnered with Key Content to enhance their digital presence across multiple European markets. The collaboration started in 2019 and focused on improving the SEO performance of Rebook’s website through targeted content creation and optimisation strategies.
The challenge
Reebok needed consistent, high-quality content tailored to various European markets to boost their SEO performance. The challenge was to create content that adhered to specific SEO guidelines while being engaging and relevant to local audiences in European markets including Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Sweden, the UK and more. Reebok did not want to simply localise the content but sought to ensure it resonated deeply with each market.
The solution
- Keyword integration: Utilising keywords provided by Reebok, Key Content crafted content with strategic placement of H2 headers and paragraphs to maximise SEO impact, while ensuring the language was naturally integrated and aligned with the brand’s voice and tone.
- Content creation: Key Content’s team of native-speaking writers and editors from each target country ensured the content was culturally relevant and linguistically accurate.
- Quality assurance: Rigorous editing processes were implemented to ensure error-free content that met Reebok’s requirements per content.
- Comprehensive coverage: Key Content focused on both Above the Fold (ATF) and Below the Fold (BTF) content for category pages, ensuring complete optimisation.
The results
The qualitative impact of the collaboration was evident in several key areas:
Enhanced local relevance: By involving native speakers in content creation, the content created was highly relevant and engaging for local audiences
Consistent quality: The meticulous editing process guaranteed that all content was polished and met Reebok's standards.
SEO best practices: Adhering to the latest SEO guidelines across languages helped improve Reebok's visibility and search rankings across multiple European markets.
With collaborating with Key Content, Reebok successfully enhanced their digital footprint in Europe. By delivering tailored, high-quality local content, Reebok was able to engage more effectively with local audiences, and strengthen their market presence in the key European markets.