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Pinterest SEO: More than just Cupcake Designs and DIY Inspiration

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How many times have you been browsing through Pinterest, looked up at the clock, and realized you have been on the computer for three hours? This platform is stuffed full of interesting content, inspiring ideas, and creative projects.

So how do you ensure that your content appears alongside (or above) these click-worthy pins? Just like any other search engine, Pinterest relies heavily on keywords to drive its results.

By focusing your SEO (Search Engine Optimization) keywords, you can improve SEO Pinterest presence for your content – so when people look up at the clock and realize how long they have been online, it is because they have been enamored with your pins. Here is how to optimize Pins and put yourself on everyone’s board.

What kind of content is good for Pinterest?

If you are going to optimize your Pins, the first step is making sure they will generate interest. Examples of popular pins include blogs, videos, products, infographics, and e-books.

It doesn’t matter how many keywords you use, or how much they align with your audience – if they are not drawn to your content and consider it quality or worth their time, they will not pin it to their board.

Keep in mind that 85% of Pinterest traffic comes from mobile devices – you will get better click rates when you use eye-catching graphics and longer images at a 2:3 ratio.

Where can you apply SEO on Pinterest?

The first step for applying SEO on Pinterest is creating a business account, which is completely free. This links your Pinterest profile with your business website or other social media platforms.

The more streamlined across platforms you have a business, the easier it will be for consumers to navigate and find more of your content. The next step is researching which keywords align with your content.

You can use research websites like Google Keyword Planner to gain more insight or get some inspiration from what is currently trending from Google Trends.

Once you decide on your keywords, naturally weave them into your Pins and boards, especially the longtail keywords that fit better into Pin or board descriptions. Do not be afraid to integrate hashtags into these descriptions, too!

The first three factors that Pinterest SEO considers when generating search results are Pin title, description, and URL. If you can fit your keywords into these three, you will find greater success.

I set up my titles and descriptions – now what?

So you have done your part in bringing more visibility to your Pins and boards – but you still have work to do. Take advantage of the Pinterest tag, which you can integrate into your website.

This tag will help you keep track of your success – including page visits, website searches, checkouts, signups, video viewership, and specific tracking commands. You can even include the “save” option for images on your website, making even more seamless carryover from platform to platform on behalf of your content.

Depending on what you notice, you may need to consider altering or upgrading your keywords and Pinterest SEO. One of the best aspects of the Pinterest business profile (did we mention it is free?) is that you can access data and analytics to better understand the performance of your Pins and boards.

Make sure your board is never bored

Now that you have all the tools to make your Pinterest profile a hotspot of Pins and clicks, it is up to you to keep producing quality content. As you continue to develop a relationship with your community, use Pinterest SEO to ensure that you are bringing in new visitors and customers from Pinterest and far beyond. You work hard to make your content worth exploring – now make sure your keywords work just as hard for you.

Gonzalo Suárez
Gonzalo Suárez
Co-founder and COO @ Key Content
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