TECHNICAL SEO

Technical International SEO

Technical international SEO: The framework for success

As businesses expand into global markets, optimising a website to perform well across different countries and languages requires a solid technical foundation. While content localisation is critical, the technical aspects of international SEO are there to make sure your site is properly indexed, served to the right audience, and visible in local search engines. This […]

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Google SGE screenshot

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers

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