How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact […]
What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers
Google’s Search Generative Experience (SGE) capabilities and SEO Impact Read More »
Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective
Our predictions for content in ecommerce in 2024 Read More »
Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our
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While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life
Six strategies for updating old website content Read More »
Before you begin optimising your website for search engines (SEO), you need to obtain an accurate picture of how well it currently measures up to the latest ranking factors and SEO guidelines. You do this by creating a report based on a full SEO audit of your site. Once this initial step is complete, you
What should I include in my SEO report? Read More »
Keyword research is used by companies across the globe to identify which keywords will help them optimise their website for search engines. During this blog, we’ll look at what a keyword is in SEO, why it’s so important, and how to conduct the correct research so that you pick the right keywords. What is a
When do you need keyword research services Read More »
What if we told you there was one simple way to increase organic traffic to your blog or website? You’d be interested, right? Well, hold on to your seats, because here it is:
How to identify long-tail keywords – and how to use them Read More »
So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.
E-commerce SEO: a checklist of best practices Read More »
If you want to keep your website ranking high, improve your traffic, and generate more sales/user engagement, one of the most important things you can do is learn how to do an SEO audit.
How to do an SEO audit: The eight-step checklist Read More »
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