Internationalisation vs. localisation
In the early days of the internet, it was constantly referred to as the “world wide web.” After several decades of growth and expansion, it is hard to argue against this name.
Copyediting vs. Proofreading vs. Editing
When the terms copyediting, proofreading and editing are used in writing, they are often perceived to be synonyms for one another. However, there are subtle differences that distinguish between these three types of services.
Why and how to do Brand Reputation Management
In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.
How to identify long-tail keywords – and how to use them
What if we told you there was one simple way to increase organic traffic to your blog or website? You’d be interested, right? Well, hold on to your seats, because here it is:
How to do an SEO audit: The eight-step checklist
If you want to keep your website ranking high, improve your traffic, and generate more sales/user engagement, one of the most important things you can do is learn how to do an SEO audit.