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Handling regional keyword research and optimisation

Leave a Comment / CONTENT MARKETING, INTERNATIONAL SEO /

Why regional keyword research is crucial for International SEO  When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language […]

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Technical International SEO

Technical international SEO: The framework for success

INTERNATIONAL SEO, TECHNICAL SEO /

As businesses expand into global markets, optimising a website to perform well across different countries and languages requires a solid technical foundation. While content localisation is critical, the technical aspects of international SEO are there to make sure your site is properly indexed, served to the right audience, and visible in local search engines. This

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Multilingual SEO for international growth

Why multilingual SEO is essential for global growth

CONTENT MARKETING, INTERNATIONAL SEO /

Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your

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How Google Maps has used AI to update its local business search functionality. LLMs in AI development.

AI CONTENT, SEO, TECHNOLOGY /

How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact

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Google SGE screenshot

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

SEO, TECHNICAL SEO /

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers

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AI Content Generation Workflows for Different Content Types

AI CONTENT, MULTILINGUAL CONTENT /

In today’s digital landscape, the demand for high-quality content is ever-growing. Marketers are constantly seeking efficient ways to produce engaging content that resonates with their target audience. This is where AI content generation workflows come into play. With the help of artificial intelligence, marketers can streamline their content creation process and cater to various content

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