CONTENT MARKETING

How to handle regional keyword research for international SEO optimisation

Handling regional keyword research and optimisation

Why regional keyword research is crucial for International SEO  When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language […]

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Multilingual SEO for international growth

Why multilingual SEO is essential for global growth

Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your

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What is author authority and how does it matter for SEO?

These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine

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Travellers in a plane

Tailoring content strategies for different traveller segments

Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market

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family travellers on beach

Top four drivers for customer loyalty in the travel industry

When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty

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Comparing in-house, freelance, and agency content writers: the Pros and Cons

It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source

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Ecommerce on laptop

Our predictions for content in ecommerce in 2024

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective

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Train travelling across country side

Our predictions for content in the travel industry in 2024

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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The battle for the global consumer: why personalised multilingual content writing beats translating

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also

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