CONTENT MARKETING

Ecommerce on laptop

Our predictions for content in ecommerce in 2024

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective …

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Our predictions for content in the travel industry in 2024

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our …

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The battle for the global consumer: why personalised multilingual content writing beats translating

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also …

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Update content on laptop

Six strategies for updating old website content

While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life …

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Ai jhuman

9 best AI writing tools with pros and cons

Artificial intelligence has caused a huge stir in the content generation industry. From social media posts, website content and video scripting to blogging, thought leadership articles and even novels, the best AI writing tool can seemingly do it all. What are AI writing tools? AI content generation is software that can automatically create text in …

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Authoritative content

6 Tips to create authoritative content

Google and other search engines invest vast sums of time in crawling the Internet to determine the websites with the most authoritative content. They want to display relevant results on their results pages in response to users’ search queries. The entire search engine business model depends on identifying and presenting the most accurate and informative …

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Why invest in premium editorial content when everyone’s using ChatGPT?

“Some of my earliest childhood memories are of exploring the scrubland where we lived, hoping to come across a snake. I vividly remember being thrilled by the anticipation of finding one yet terrified that I actually would. I’d gingerly approach each rock crevice, prepared to turn and flee at any second. But the allure of …

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AI light bulb

What is AI-generated content and when do you need human writing?

AI-generated content is essentially what it says on the tin. It is content created by a computer, using machine learning combined with varied levels of human input. AI content generation plus human post-editing can be a very effective way of quickly producing quality content with expert polishing, on a large scale. On the other hand, …

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