Artificial intelligence has caused a huge stir in the content generation industry. From social media posts, website content and video scripting to blogging, thought leadership articles and even novels, the best AI writing tool can seemingly do it all. What are AI writing tools? AI content generation is software that can automatically create text in […]
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Google and other search engines invest vast sums of time in crawling the Internet to determine the websites with the most authoritative content. They want to display relevant results on their results pages in response to users’ search queries. The entire search engine business model depends on identifying and presenting the most accurate and informative
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“Some of my earliest childhood memories are of exploring the scrubland where we lived, hoping to come across a snake. I vividly remember being thrilled by the anticipation of finding one yet terrified that I actually would. I’d gingerly approach each rock crevice, prepared to turn and flee at any second. But the allure of
Why invest in premium editorial content when everyone’s using ChatGPT? Read More »
AI-generated content is essentially what it says on the tin. It is content created by a computer, using machine learning combined with varied levels of human input. AI content generation plus human post-editing can be a very effective way of quickly producing quality content with expert polishing, on a large scale. On the other hand,
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Before you begin optimising your website for search engines (SEO), you need to obtain an accurate picture of how well it currently measures up to the latest ranking factors and SEO guidelines. You do this by creating a report based on a full SEO audit of your site. Once this initial step is complete, you
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AI-generated content may seem like it’s a recent revelation, however, it’s been decades in the making. The origins of AI technology date back to the early 1980s, with spell checkers that were incorporated into computer software around the world. This was followed by the development of natural learning processing technologies, such as email filters, towards
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Keyword research is used by companies across the globe to identify which keywords will help them optimise their website for search engines. During this blog, we’ll look at what a keyword is in SEO, why it’s so important, and how to conduct the correct research so that you pick the right keywords. What is a
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