PREMIUM/EDITORIAL CONTENT

What is author authority and how does it matter for SEO?

These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine […]

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family travellers on beach

Top four drivers for customer loyalty in the travel industry

When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty

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Authoritative content

6 Tips to create authoritative content

Google and other search engines invest vast sums of time in crawling the Internet to determine the websites with the most authoritative content. They want to display relevant results on their results pages in response to users’ search queries. The entire search engine business model depends on identifying and presenting the most accurate and informative

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Why invest in premium editorial content when everyone’s using ChatGPT?

“Some of my earliest childhood memories are of exploring the scrubland where we lived, hoping to come across a snake. I vividly remember being thrilled by the anticipation of finding one yet terrified that I actually would. I’d gingerly approach each rock crevice, prepared to turn and flee at any second. But the allure of

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