PREMIUM/EDITORIAL CONTENT

No matter how much websites have changed over the years or the leaps in technology that now allow us to create sophisticated online platforms that work like software programmes, one thing has remained as true as ever. The primary reason for creating a website is conversion You can define conversion in many ways, depending on

Google and other search engines invest vast sums of time in crawling the Internet to determine the websites with the most authoritative content. They want to display relevant results on their results pages in response to users’ search queries. The entire search engine business model depends on identifying and presenting the most accurate and informative

“Some of my earliest childhood memories are of exploring the scrubland where we lived, hoping to come across a snake. I vividly remember being thrilled by the anticipation of finding one yet terrified that I actually would. I’d gingerly approach each rock crevice, prepared to turn and flee at any second. But the allure of