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Top four drivers for customer loyalty in the travel industry

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, STRATEGY, TRAVEL / Key Content

When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty […]

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Comparing in-house, freelance, and agency content writers: the Pros and Cons

CONTENT MARKETING, STRATEGY / Key Content

It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source

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Why and how to do Brand Reputation Management

Leave a Comment / STRATEGY / keycontentdev

In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.

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