Screaming Frog SEO Spider is a highly regarded tool within the SEO community, offering a comprehensive solution for conducting thorough website audits. Based in the UK, this versatile software mimics the behaviour of search engine bots, allowing users to crawl websites and gather crucial data for technical SEO analysis. Screaming Frog is essential for enhancing […]
Screaming Frog & ChatGPT, Custom Javascripts Read More »
These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine
What is author authority and how does it matter for SEO? Read More »
How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact
What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers
Google’s Search Generative Experience (SGE) capabilities and SEO Impact Read More »
Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective
Our predictions for content in ecommerce in 2024 Read More »
Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our
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While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life
Six strategies for updating old website content Read More »
Before you begin optimising your website for search engines (SEO), you need to obtain an accurate picture of how well it currently measures up to the latest ranking factors and SEO guidelines. You do this by creating a report based on a full SEO audit of your site. Once this initial step is complete, you
What should I include in my SEO report? Read More »
Keyword research is used by companies across the globe to identify which keywords will help them optimise their website for search engines. During this blog, we’ll look at what a keyword is in SEO, why it’s so important, and how to conduct the correct research so that you pick the right keywords. What is a
When do you need keyword research services Read More »
What if we told you there was one simple way to increase organic traffic to your blog or website? You’d be interested, right? Well, hold on to your seats, because here it is:
How to identify long-tail keywords – and how to use them Read More »
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