Key Content, Author at Key Content Site

Tailoring content strategies for different traveller segments

CONTENT MARKETING, STRATEGY, TRAVEL / Key Content

Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market […]

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Beyond ChatGPT: AI-Assisted content generation experiment

Leave a Comment / AI CONTENT, CASE STUDIES / Key Content

Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in

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Top four drivers for customer loyalty in the travel industry

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, STRATEGY, TRAVEL / Key Content

When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty

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Comparing in-house, freelance, and agency content writers: the Pros and Cons

CONTENT MARKETING, STRATEGY / Key Content

It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source

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Our predictions for content in ecommerce in 2024

CONTENT MARKETING, E-COMMERCE, SEO / Key Content

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective

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Our predictions for content in the travel industry in 2024

CONTENT MARKETING, SEO, TRAVEL / Key Content

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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Behind the Scenes: Meet Margarita

MEET OUR TEAM / Key Content

In this exclusive spotlight, we introduce Margarita García, the newest addition to the Key Content family. Get to know Margarita, our Head of Vendor Management based in Manchester, bringing a fresh perspective and valuable expertise to her role. Tell us about your role at Key Content? I am the newly appointed Head of Vendor Management

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The battle for the global consumer: why personalised multilingual content writing beats translating

CONTENT MARKETING, MULTILINGUAL CONTENT / Key Content

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also

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Six strategies for updating old website content

CONTENT MARKETING, SEO / Key Content

While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life

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Slator podcast: How generative AI is changing multilingual SEO

AI CONTENT, TECHNOLOGY / Key Content

Slator podcast: How generative AI is changing multilingual SEO Pablo Navascués, Managing Director of Key Content, a global content and SEO agency, discusses the influence of generative AI on content creation and SEO in SlatorPod #189. In the podcast, he explores how content strategy and SEO strategy have become more closely linked, underscoring the importance of

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