Key Content

Comparing in-house, freelance, and agency content writers: the Pros and Cons

It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source […]

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Our predictions for content in ecommerce in 2024

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective

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Our predictions for content in the travel industry in 2024

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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The battle for the global consumer: why personalised multilingual content writing beats translating

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also

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Slator podcast: How generative AI is changing multilingual SEO

Slator podcast: How generative AI is changing multilingual SEO Pablo Navascués, Managing Director of Key Content, a global content and SEO agency, discusses the influence of generative AI on content creation and SEO in SlatorPod #189. In the podcast, he explores how content strategy and SEO strategy have become more closely linked, underscoring the importance of

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