TRAVEL Archives - Key Content Site

Tailoring content strategies for different traveller segments

CONTENT MARKETING, STRATEGY, TRAVEL / Key Content

Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market […]

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Top four drivers for customer loyalty in the travel industry

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, STRATEGY, TRAVEL / Key Content

When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty

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Our predictions for content in the travel industry in 2024

CONTENT MARKETING, SEO, TRAVEL / Key Content

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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